My Process

How would you summarise your design process?

I use a process of iteratively validating and refining solutions through minimum viable design artifacts, sketching, wireframing and prototyping, building up the fidelity of resources that can be tested with an audience and stakeholders to validate my hypotheses.

Testing these viable artefacts as early and regularly as possible aids a projects ability to fail fast, learn, understand and refine. This provides greater ability to arrive at a well-considered solution before a project moves into higher resource and cost stages.

This also optimises the products minimum viable features whilst shining a light on areas where design can add value through considered user intrefaces with user feeback elements and interfacts that bring delightful and visual aesthetics to the user experience, increasing user engagement and product evangelism.

How do you start when creating successful digital products?

I believe creating a successful digital product starts with having a solid understanding of the products domain, the users within the market and the underlying problems they experience.

I deep-dive into existing material, work heavily with BA's, interview users and market specialists, and assimilate any knowledge I can get my hands on.

How do you turn this knowledge into something a project team can also use?

I work on domain and task models to help inform and improve user stories and flows, sitemaps, and content prioritization, creating optimised information and process structures.

This increases the ability to make insightful hypotheses and UX design decisions so that I can craft a product that not only achieves the all-important success metrics but engages users and improves the products market endurance.

What happens when you have a complex or feature-rich product?

It always starts with the early stages of assimilating product and domain knowledge, understanding the reasoning behind the features and the problems, user needs or processes that spawned the features.

From here I can look at correlations between features and processes to optimise them and gain insight to the best user experience in relation to their use or goals they are there to achieve.

Due to my background and experience in both UX Design and Development, I am capable of creating complex prototypes for feature-rich products where user-testing multiple scenarios are critical to product launch.

This can mean not having to involve a development team until a little later in the project and provides more opportunity to test and validate using a prototype.

I can also create high fidelity UI & visual designs that help stakeholders and users visualize a product before release and aid in validating design and engagement early.